Brand development & visual identity | Brand Healthcheck

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BRAND HEALTHCHECK™
- IS YOUR BRAND IN GOOD HEALTH?

Measure the strength of your brand’s purpose, positioning and communication

A Scientific Approach To Brand Development

Our Brand Healthcheck™ evaluates your brand against four crucial building blocks: purpose, positioning, communication and technology. These are divided into 14 dimensions - such as distinctiveness, creative and messaging - and a set of weighted criteria against which we’ll score your brand. The healthcheck will provide insights and potential new strategies for strengthening brand competitiveness.

Why Should I Have My Brand Evaluated Like This?

The Brand Healthcheck™ provides not just a detailed analysis, but also a reference against other brands we have benchmarked, allowing brand owners to assess their brand’s relative strengths and weaknesses.

Brand managers who commission a Brand Healthcheck™ want to:

Get an outside and objective view of a brand they are responsible for
Confirm a feeling that their brand positioning or identity could be stronger
Demonstrate to stakeholders that there are fundamental brand shortcomings to be addressed
Know where to focus attention to get a brand’s fundamentals right

Our Brand Management Credentials

With a combined 20 years at Procter & Gamble – the birthplace of brand management – Pull’s brand strategists have worked on health & beauty brands like Gillette, Pantene & Wella among other P&G FMCG brands, and outside P&G at Coty, O2, Motorola and Arla Foods.

Using this experience, we have developed a methodology to evaluate and benchmark your brand. Our history of benchmarking means you can see how your brand scores against category norms.

"NAILED IT. THE BRAND BLUEPRINT PROCESS WORKED REALLY WELL FOR US AS A SMALL START-UP WITH BIG AMBITIONS."

Peter Tighe - Vice Reversa | Skincare start-up
"OUR APPROACH WAS THE WRONG WAY ROUND - ‘FIRE, AIM, READY’. PULL BROUGHT THE STRATEGY AND THE STRUCTURE WE NEEDED."

Mike Butler - Symprove | Probiotic supplement
"A REALLY BRIGHT, POSITIVE TEAM WHO SEE SOLUTIONS WHEN I MIGHT SEE PROBLEMS, AND WHO REALLY GO ABOVE AND BEYOND TO GET THINGS RIGHT."

Carole Scott - Henkel UK